Starting a business is big. Let's make it simple.
We’ve been helping everyday Aussies start their own cleaning and lawn mowing businesses for over 30 years, and we’ll walk alongside you every step of the way.
Everyone’s in a different stage when they start exploring. Choose the path that feels right for you.
“I’m comparing you to others. Tell me how you’re different.”
“I’m just trying to figure out what this is all about?"
Starting a business can feel overwhelming, but it doesn’t have to be. When you start a business with James, it’s like getting a full apprenticeship in small business management while you’re actually building your business.
Start Your Own Business - With a Team Behind You
A James business is a small business you own and run yourself, but you're never on your own. We give you all the training, tools, and support you need, so you can focus on building your business — not figuring everything out from scratch.
Getting Started Made Easy
We guide you through the first steps — before training even begins. From registering your business name and getting your ABN, to setting up insurance and bank accounts — we make sure you're ready to hit the ground running.
You get all the equipment you need
No hunting for tools, products, or a vehicle — we provide high-quality equipment so you can start working immediately.
Our 12-week Accelerated Start-Up Program gets you going fast
Designed to build momentum from day one, this program gives you confidence, skills, and a clear path to getting started.
Learn to Run Your Business
Face-to-face and on-the-job training
We teach you step by step how to manage quoting, scheduling, customer service, and every part of running a successful business.
One-on-one business coaching
Your business coach is always there to guide you, answer questions, and help you avoid mistakes.
We bring in customers for you — and teach you how to attract even more
You'll start with leads already coming in, and we'll show you how to attract more, giving you full control over your income.
Freedom, Support & Community
Work for yourself, but not by yourself.
You’ll have the freedom to run your business your way, with the safety net of a network that genuinely cares about your success.
Flexible start with low upfront costs.
Our subscription model lets you begin your business now and pay as you grow, instead of a big one-off investment.
Pride in what you build.
Being part of James isn’t just about starting a business — it’s about creating something that’s yours, making a difference for your customers, and being part of a supportive, values-driven community.
Starting your business with James is accessing a business growth ecosystem. That means every part of what we do is designed to help you grow, fast: practical training, real customers, ongoing support, and the freedom to build your own success. James is your team of experts, helping you every step of the way, as you build something that is truly yours.
Want to keep learning…? Keep scrolling.
More information, at your fingertips…
than any other network.
We’ve pulled together everything you need to do your research. No sugar-coating, no hype.
START HERE
Quick Learning Content
Access a short, no-fluff video series designed to answer the questions you are probably already asking
WATCH
Real Stories
Real conversations with everyday people who’ve built new beginnings and thriving businesses with James Home Services.
WATCH
The Real Franchise Videos
Watch Justin & Rhiannon talk about all the big questions & debunk common myths in our unfiltered & totally honest podcast series.
READ
In-Depth Articles & Guides
Read about everything from fees, to territories to how we get you started, as well as our training & coaching in our blog.
DOWNLOAD
Full Information Pack
Everything in one comprehensive document. Get the full info pack.
You’re comparing us — good!
If you’re about to invest in starting a business, you should compare. You should look closely, ask uncomfortable questions, and dig deeper than the glossy sales pitch.
So, here’s the honest truth:
Most franchise brands will say they’re supportive, proven, and committed to your success.
We actually prove to you that we are...
01
We don’t sell you a dream.
We prepare you for reality.
Most competitors sell the highlight reel.
We give you the whole reel. The opportunities and the challenges.
Throughout our Information Process we talk openly about:
- The effort required.
- The mindset shift.
- The early hustle.
- The financial realities.
- The frustration points.
Because you deserve to know what business ownership really looks like — not the edited version.
02
You’re not buying a job. You’re building a business — and we train you that way.
Many franchise systems are built around tasks — teaching you the service and sending you on your way.
We’re built around business ownership — sales, pricing, quoting, communication, finance, customer management, reputation, mindset, and long-term growth.
You don’t just learn how to clean or mow.
You learn how to run, grow, and scale a service business with clarity and confidence.
This is why our coaching, reviews, and training go deeper than “how to do the work” — they build you into an operator who can thrive.
03
Coaching that is personal, ongoing, and actually useful.
In most systems, “coaching” = the occasional check-in or generic advice.
With us, your Business Coach is your partner — hands-on, responsive, proactive, and invested in your progress.
They help you:
- Understand your numbers.
- Set realistic goals.
- Build strong routines.
- Troubleshoot challenges.
- Accelerate growth.
- Stay accountable.
- Stay motivated.
This isn’t corporate lip service.
It’s real support from people who’ve run businesses, not just read the manual.
04
We don’t just train you at the beginning — we train you all the way through.
Competitors often rely on a one-week induction with a “call us if you need help” approach.
We offer a continuous learning framework tailored to each business owner’s stage:
- Onboarding.
- Early customer acquisition.
- Stabilising.
- Growing.
- Scaling.
- Plateau-breaking.
- Refining.
- Levelling up mindset.
You evolve — so our support evolves with you.
05
Transparency is not a slogan for us — it’s a standard.
No hidden conditions.
No “gotcha” clauses.
No vague promises.
No inflated income claims.
No pressure.
We give you the same information and expectations we’d give to a family member starting a business.
Because trust is everything — and we won’t compromise it.
06
You get a national brand with small-business humanity.
Many franchise networks are big… but distant.
Others are small… but inconsistent.
We’re the rare combination of both:
- National-scale systems.
- Human support.
- Fast, direct communication.
- Leadership you can actually talk to.
- A culture that genuinely cares.
- Stay accountable.
- Stay motivated.
You’re not just a number in our network.
You matter — and you feel it from Day 1.
07
Most importantly: we exist to help people succeed — not to grow at all costs.
Some franchise systems measure success by how many franchises they sell.
We measure success by how many franchisees thrive, stay long-term, and build the life they wanted.
Your success is the outcome we care about.
Everything else is secondary.
The Bottom Line
If you’re comparing us to competitors, here’s what you need to know:
We are the most honest, most transparent, most supportive franchise network in our industry — and we back that with real coaching, real training, real care, and real consistency.
We’re not perfect. But we are relentlessly committed to helping people succeed in a business they’re proud to own.
And that’s the difference that actually matters.
PS… here’s a few more things we do, that no other franchise network does!
We’re the only franchise in our industry offering a Subscription Model, allowing you to start with less risk and more financial breathing room while you get established.
Your onboarding begins the day you sign. No waiting weeks to get momentum.
Our 12-week Accelerated Start-Up Program is designed to get you to breakeven fast, with structure, coaching, and accountability from day one.
And every Business Coach in our network has built a successful James business themselves, so the guidance you receive is practical, proven, and grounded in real-world experience.
No theory. No guesswork.
No other franchise puts all of this on the table.
That’s the difference that actually moves the needle.
Let’s just have a chat!
No sales pitch. No pressure. Just a real conversation about whether James feels like the right fit for you.
We can answer any questions you have, and start to explore together, whether what we do could genuinely help you reach your business ownership goals
(and we’ll call you within the next business day)
Frequently Asked Questions
Short answer – pretty much everything you need to get started in your business except for insurance, your ABN and your vehicle!
When you buy a James’ business, this is what’s included for your purchase price:
- All your equipment – we provide top quality equipment, not cheap equipment
- We will wrap your vehicle with our signature James’ branding
- Products (e.g. cleaning products)
- Business systems and software – your own portal specifically for your business in our business management software; used for managing enquiries, quoting, scheduling, invoicing and more!
- Manuals, policies and procedures
- Training – two days of intensive one-on-one business management training and a week of practical, on-the-job training
- Assistance to set up your accounting software and training on how to use it
- Uniforms
- Marketing collateral – brochures, signs, business cards and stationery
- Local area advertising package
- WHS compliance and training
We have a proven training system for our new business owners:
- 2 days of intensive, one-on-one business management training which covers things like marketing, getting your first job, quoting for profitability, using our business management software, customer retention and more. Your trainer is your regional manager, who is your go-to person for anything and everything you will need as a business owner with James’.
- Then, you’ll receive 5 days of practical, on-the-job training, which implements everything you learnt in the first two days about running your business, as well as training you in how to do the job. Your trainer is a current James’ business owner who has become an accredited James’ trainer. To become an accredited James’ trainer, they must consistently demonstrate an exemplary level of service to their customers and astute management of their business. They must also complete our ‘Train the Trainer’ course!
Everything you need to get started in your business!
For all service models, we will have your vehicle wrapped in the signature James’ branding instead.
You also receive all the equipment relative to the service model you are purchasing.
For example, our Lawn & Garden Care business includes a ride-on mower and a push mower, hedge trimmer, edger, blower, garden saws for pruning, all your personal protective equipment and workplace health and safety equipment, fuel cans, rake, shovels, clippings bags, toolbox, sprayer, hose and fittings, ladder… and so much more!
We provide quality equipment that is reliable and will give you the best results.
You will receive a full itemised equipment and kit list as part of the information we share after an enquiry is made.
The question everyone wants the answer to… and the one question we cannot answer. Not because we’re trying to be coy, but because our rulebook for how we act as a Franchisor (The Franchising Code of Conduct, legislated by Government) prohibits us from saying anything to you that might be taken as a ‘representation’ as to the earning capacity of the business. The whole idea of this rule is to protect potential business owners by ensuring we don’t hook you by promising you’ll make squillions!
In reality, what you make is up to you! It’s your business, so you’re in charge of quoting and collecting payment. We provide training to ensure that you are quoting and charging your work at a sustainable rate.
Throughout the process of buying a James’ business, you get the opportunity to talk to existing business owners… and no topic is off limits. You can ask how much they earn and what their profitability level is.
We keep our fees simple and fair. There are three fees that you pay:
- Franchise Fee – this is a percentage of your turnover, and the percentage decreases the more you earn.
- Advertising Levy – this is NOT revenue for the Master Franchisor, this is collected by us, to be spent on marketing and advertising the network and to drive service enquiries from customers.
- Communications & IT Fee – this is a flat fee per week that assists us to provide a call centre for customer enquiries as well as to maintain and continually improve the business management software you will use.
Nope! Our model doesn’t work like this. You pay a flat weekly Communications & IT Fee which helps us to run our call centre and to maintain our business management software that you use, but you don’t get charged per lead we send to you.
In short – yes you do… but we help… A LOT!
Every person in our business has a role to play in marketing the James’ brand. If we have all of our business owners actively marketing their businesses, as well as our Regional Franchisors, Regional Managers and Head Office, then the reach we can achieve is quite staggering – far more than any independent business owner.
The marketing our business owners are responsible for is called ‘local area marketing’ and it just means that your focus as a business owner is on the things you can do locally, to get your business known and to encourage people to use your services.
We spend a huge amount of time in your initial training supporting you to understand and be confident in implementing the marketing techniques that we know work! We also have an almost bottomless pit of resources when it comes to advertising material, including brochures, social media posts, logo and icon assets, as well as a go-to guide for how to market your business with lots of simple but effective things you can do every day, most without any cost!
Yes! We offer a $1,500 per week Income Guarantee.
We offer an Income Guarantee because we recognise a lot of our new James’ business owners are moving from the safety of being employed and having a wage deposited into the account each week, to the uncertainty of, ‘Where is my revenue coming from this week?’.
We trust in our systems, training and processes to help you get your business off to the best possible start, so we know that even while we offer the Income Guarantee, it’s rarely used by new business owners after the first few weeks in their business.
Short answer – whatever support you need!
Your regional manager is your personal business coach and will spend as much time with you as you need, or at least one face-to-face session per week for your first 8-12 weeks in business, then once monthly after that.
Each region has regular team meetings, which is an opportunity to meet other business owners in your area, as well as participate in learning sessions that are often integrated into team meetings.
Head Office periodically produces and releases updated documents, new advertising materials, updated procedures or compliance documentation or online learning resources based on feedback from our network and the ever-changing business environment. These are accessible to all our business owners, anytime, anywhere, to work through at your own pace.
Here are just a few reasons why buying a James’ business makes starting your own business that much easier:
- Instant national brand recognition
- All your equipment, trailer etc provided for you
- All your training provided for you
- Advanced business management software at your fingertips
- Not sure if you need an ABN, business name, insurance etc? No stress… we can help point you in the right direction for all of this!
- Proven business systems and 27 years of experience in operating home services businesses at your fingertips
- Access to a business coach at no additional cost
- Help to navigate anything and everything related to starting a business… not sure about something, ask us!
If you are interested to learn more about being a James’ business owner, submit an enquiry.
One of our team will be in touch personally to start walking you through our 5-step process.
Step 1: Learn about us and let us learn about you!
Step 2: Meet some current James’ business owners
Step 3: Sign a Franchise Agreement
Step 4: Get your business set up
Step 5: Final payment and training
We don’t apply pressure or sales tactics throughout the process, and there is no obligation to continue progressing. If you decide this isn’t for you, just let us know. We won’t try and persuade you otherwise, but we will leave the door open if you think you might want to pick the conversation up again in the future.
Wherever you are in your journey, you’re welcome here.
Whether you’re exploring, comparing, researching, or ready to chat, take the next step at your pace.
Starting a business is big. Let's make it simple.
We’ve been helping everyday Aussies start their own cleaning and lawn mowing businesses for over 30 years, and we’ll walk alongside you every step of the way.
Everyone’s in a different stage when they start exploring. Choose the path that feels right for you.
“I’m comparing you to others. Tell me how you’re different.”